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When you have an upcoming event you hope people sign up to attend Erik Haula Olympics Jersey , you can't just keep sending the same promotion twice or three times a week for a month. Ditto when you have a new product or service to promote. Somehow you must vary the subject line and message and keep those on your list opening your emails, reading and reconsidering the commitment to your offering that they haven't yet made.

But how?

Here are 12 techniques to use when you must keep promoting the same thing to the same people. Yes, they'll figure out what you're up to, but because you're earning their attention every time in a different way and engaging them with relevant content Mikael Granlund Olympics Jersey , they will not object. These techniques increase your open rate, prevent opt-outs and boost sales for whatever you're repeatedly promoting.

1. Hit on a different benefit in each message. Instead of piling on all the benefits of your offering in your initial promotion and then having nothing else to say, devote separate emails to the benefits, one at a time: one email on how they will save time Valtteri Filppula Olympics Jersey , another on how they will save money, another on how they can prevent legal tangles, and so on.

2. Elaborate on different content points. Similarly, instead of simply listing bullet points of what they'll learn from your webinar or home-study course Joonas Donskoi Olympics Jersey , develop these at greater length, one per email.

3. Tie in to something ultra-timely. If floods, blizzards or earthquakes are in the news, connect your product Aleksander Barkov Olympics Jersey , service or event to what's on people's minds. This can be a superficial opening comment or a deeper point about the benefit of buying what you're selling. Just make sure you make the connection relevant to your topic.

4. Provide a little sample. Quote several paragraphs from what you're selling. Offer free data from a research report. Or give away a widget that's built into your software.

5. Highlight a testimonial or case study. Promote indirectly by talking about what a specific customer or client gained from your item. Talk about how they implemented your solution and the difference it made for them. Or quote them at length on why they were delighted with what they purchased from you.

6. Describe the fit with a specialized situation. Prospects often wonder: "But will it work for me?" When you can identify a common sub-niche or two on your list, such as beginnersexperienced people, nonprofits, womenmen Sebastian Aho Olympics Jersey , address their specific questions and concerns.

7. Relate to something in a book, article, blog or movie. You can either refer to something that's burning on the best-seller list or at the box office, or you can tie your offering to something classic. If you sell heavy-duty industrial equipment Sami Vatanen Olympics Jersey , it can be a children's book. If you're pushing politics, you could riff off a scene from a sit-com, then elaborate on the point. The more unexpected, the better!

8. Offer tips or resources. Usefulness earns attention. Make sure the tips or resources stand on their own and can be implemented whether or not people buy. This builds your credibility and suggests the value customers get after handing over their credit card.

9. Discuss a common objection and counter it in depth. You probably have a sense of what can keep people from signing up - money Rasmus Ristolainen Olympics Jersey , lack of time, uncertainty about your item's importance or quality, etc. Choose one or more of these doubts and address them as credibly and strongly as you can.

10. Invite questions from those on the fence. Simply asking for people's questions midway through a series of emails can be a powerful way to convert maybes into yesses. Either send personal replies or summarize answers to the questions received in the next email in the series.

11. Report related studies or survey results. When I'm out of ideas, I often go searching in Google News for recently released research or surveys that prove the need for what I'm selling or illustrate a particular point in my pitch. Science Daily is another great source for such tidbits.

12. Warn against a common mistake. For instance Ville Pokka Olympics Jersey , if you're selling propane, tell customers why they shouldn't wait until their indicator dial goes into the red to reorder. If you're promoting new software, explain why companies will get into trouble by trying to make do with what they already have.

Go forth now and keep those readers interested!
The Key To Getting Back The Full Deposit On Your Rental Vehicle Travel Articles | July 22, 2010
There are many factors to know when you are preparing to rent an automobile and while there are many tips to getting a sensible price on your car hire Olli Maatta Olympics Jersey , there is very little time devoted to revealing to individuals the steps to take to make sure that they get their entire deposit refunded to them. The following are a few of the top tips to follow to make sure that you get back the money that you have on hold with the car rental agency.

There are many factors to know when you are preparing to rent an automobile and while there are many tips to getting a sensible price on your car hire, there is very little time devoted to revealing to individuals the steps to take to make sure that they get their entire deposit refunded to them. The following are a few of the top tips to follow to make sure that you get back the money that you have on hold with the car rental agency.

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